Your Influence is Your Value

Hopefully you’ve been beating the social networks hard and long enough to realize that your number of friends and followers doesn’t equate to success. Sure it’s a factor, but accumulating people on these networks don’t mean that they give a shit about your music. I have Facebook friends that have pushed their network numbers to the limit, then they release a single only to discover that those people couldn’t care less.
You’ve got to be interesting and entertaining. There are too many other things competing with you for the attention of those consumers and fans for you to be boring. I’m following a few artists on Twitter that happen to be some real assholes, but I find their messages amusing sometimes and a lot more entertaining than someone who regularly tells me what they’re having for breakfast. The technology that exist now gives you the opportunity to go beyond just creating good music. Your focus should be centered around the quality of your product and your influence.
Essentially, your influence is more durable than a hot single that will soon be forgotten. You should ask yourself these questions: What are you about? What’s the message in your music? Who are you the voice for?  Do you wanna know why your favorite rapper is doing that collab with that wack ass rapper that you hate? It’s because that wack rapper has a potent influence on his fanbase. You may continue to scratch you head and not understand why, but that’s because his music doesn’t speak to you or your lifestyle.
Find your voice. Don’t try to please everyone because you’ll never succeed at it anyhow. Don’t be a carbon copy of someone else either. That’s for losers. The technology has made the world your stage and you only make this Earthly trip once.  So you may as well go out of this biyatch making an impact and a difference.
Deuces